Portfolio site.    

On this page you can view a list of consulting projects and own projects.

If you would like to go directly to a specific project you can use the menu below.

If you would like a printable PDF version you can download it (34 mb).

logo design, rim design, mega yacht design, containership design, nordship yachts, roug design, lars roug, car design, brahe design, shipping design, shipping concepts, shipping industry, greentech design, bugatti design concept, bugatti concepts, nike shoe, nike concept design, mega trend designs




Seeking investors project

Consultant projects.

Design competitions

Internship projects.

Own projects.

School projects.

Seeking investors project.    

wingsail, shipping, trimaran, zero emission, ship zero emission.  

Blue Technology • Making shipping zero emission

December 2010 - Stil active bluetechnology.dk
Design and 3D modelling - Wingsail yacht project.

A project with a Danish Sailor, development of a special kind of wingsail with a catamaran and a trimaran shape, that makes it ergonomically easier to sail a sailboat. The design has evolved over time and is more my design language. This project seeks investors.

Project introduced at the SMM in Hamburg (SMM‚ the worlds leading maritime trade fair at Hamburg Messe) in September 2017. With many postive reactions.

To view more renderings click on the picture.



Articles about the concept

Consulting projects.    


Theatre performance car.

September 2017 • Scenographer, Palle Steen - pallesteen.dk
To build up a car in 3D on a platform based on a Mercedes AMG roadster for a the- atre performance and being the centrepiece of the stage design. The concept was that the car could be split apart from each other during the act, and in the end of the story it would be in an accident and therefore had to crash.

The project stopped after the first phase, because calculations showed that the costs for producing the car exceeded the budget.




Ejendomsselskabet A/S af 24/6 1988

April 2013
3D modeling of an office building. Design proposals for modification of the building.



Teytaud. Rådgivende Ingeniører A/S og Østerpark bestyrelse.

Teytaud. Rådgivende Ingeniører A/S and Ejerforeningen Østerpark.

3D modelling of a facade renovation.


Concept ideas with a Dutch mega yacht company

Maj 2011-still active.
Test project with a European Mega Yacht company who would like to see ideas of what a 50-meter private yacht could look like. Project is still active from time to time.

The yacht company allowed me to show my con- cepts but not allowing to tell who they are.


Ilse Jacobsen • Hornbæk

Ilse Jaobsen
A possible cooperation with the fashion designer Ilse Jacobsen. Test project to make a 3D model of one of the designer’s famous rain boot.

More details click on the picture.

Bike design, designing a bike, smart bike, cool bike, nice bike, ride a bike  

Concept bike. The nericcio project.

April 2010
I was offered what seems to be a major project. Regrettably the client never paid for my services with this experience in mind I have now revisited my standard contract to avoid future similar situations, wasting several months of work in the process.

The renderings I have loaded on the Internet have received a lot of positive reactions, and many have asked if I have planned to get the bike into production. Usually I answer that I need money for capital to get the bike into production.

Later on I chose to finish the design of the bike in 3D and produce some photorealistic images in Keyshot.

Seeking investors to the project.

Click on the picture to view the 3D illustrations.


Nordship Yachts

April 2007 to May 2009 • Nordship Yachts.
The projects with Nordship Yachts have given me a great reference, with two projects that have developed my 3D modelling skills.

May 09 • Nordship 360 DS.
The second 3D project with Nordship Yachts was to build up a new model in 3D over a very short time period. This yacht is a new design, but there were several details that are repeated from the previous model I have 3D modelled, which reduced my time a lot in building up the model. The new yacht has been published on Thursday 18 June 2009 over a press release. The Nordship 360 DS had its premiere in January 23 - 31, 2010 at the Düsseldorf 41st International Boat Show in Germany.

April 07 • Nordship 380 DS.
I did 3D modelling of a 38-footer yacht for the Danish luxury yacht company Nordship Yachts. The 3D work contributed to Nordship Yachts exceeding their sales projections by almost 100 % before any yachts were actually build.

Click on the picture to view the 3D illustrations.


3D Test project for Turntool ApS Now Cubicasa

2008 • Cubicasa
A test project for an interior company.

  Project with two students from Copenhagen Business school.

October 2007
I was approached to design a product based on a concept not to be Disclosed.

T•Rex engineering ApS  

T•Rex engineering.

June 2007 • T•Rex engineering
The music industry -T•Rex approached me for a freelance project.

Moeller Jensen Innovation Design ApS  

Møller-Jensen Innovation Design.

October 2006 • Møller-Jensen Design
Styling project. Presentation renderings in Photoshop.

Lars roug, Brahe design, SunQuick

Brahe Design • Industrial design, Copenhagen.

October 2005 • Brahe design
Design development of a liquid-bottle pump to SunQuick.

I did:

  • Design development
  • Research on small pumps
  • Sketching
  • Foam sketch models 1:1 size
  • Renderings.
Design competitions    

Aquila Adamo  

Aquila Racing Cars ApS.

January 2014
Design competition. Design a race car based on a newly developed chassis. Qualified to the final last 7 out of 27 participating. The seven finalists’ concepts were exhibited at Aquilas stand at the Autosport International Show in Birmigham January 2014.

I worked with Torben Nyegaard Poulsen, where we had two weeks to design a concept. A proposal which was selected among the 7 finalist to improve the design. At the next stage, we had 8 weeks to design a new and improved proposal.

To view details click on the picture.

Internship projects.    

Automotive design, cardesign, creative design, design consultancy, References, automotive, industrial design, car styling dk, lars disign, vw africa, Volkswagen south africa, Citi golf, golf 1  

Volkswagen South Africa • Design / Engineering department.

VW South Africa
Design projects to the South African VW market. Redesign work on VW’s top selling car in South Africa the Citi Golf A1, launched march 06.

Another task was to show in Photoshop how different African leather types would look like in a car interior.

Have further designed some graphical details to the South African market (decals).

The Tv add for the Citi Golf 2006 model.

Own projects.    

car design, transportion design, skodadesign, wheel rim design, golf cart, bugatti decgn concepts  

Transport concepts.

Sketches and illustrations of cars and boats I have drawn over time.

Note however that many current designs are not always scanned or loaded.

Click on the picture for details.

Roug design, smykkedesign   Jewelry concepts
eyewear design, eyeglass design, glasses design   Eyewear design
chokoladekoncepter, chokolade design   Bar stool concept
chokoladekoncepter, chokolade design   Couch concept
Malerier, kunst, Lars Roug   Chocolate concepts
Letter box concept, mail box design   Letter box concept
lamp design, lighting design, roug design   Lighting design concepts
vases and nips   Vases and nips
stilettos, sexy stilettos, sexy shoes, sexy nike shoes, sexy sports shoes,  

Integrate sports brands with formal stilettos.

The concept behind is that I would like to understand the shape of high heel shoes. My idea was to build up a basic high-heeled shoe up in 3D. From the basic 3D model I would try to integrate sports logos into the shoe, then to design the shoe so it would look like that it was a sports brand that went into the stilettos business. I will then design different shapes of heels.

More info click on the photo.

adamo, ilva  

Projects with Mr. Torben Nyegaard Poulsen.

Occasionally from time to time I am working together with the designer Torben Nyegaard Poulsen who also studied transportation design at Coventry University who graduated in 2008.

Occasionally from time to time I am working together with the designer Torben Nyegaard Poulsen who also studied transportation design at Coventry University who graduated in 2008.

The co-operation with Torben started when he needed me to 3D model his rim design for his final year project, which was a Citroen convertible.

Following projects with Torben are:




Architecture illustrationns

Click on the picture


Tableware Concept.

Tableware in triangles, a few weeks later I found out that tableware in triangles is already in production, it was a great exercise in 3D modelling.

3D modellering, 3d design, designide, design ide, 3d styling  

3D reusable objects.

By working with 3D, I have build op some standard objects that can be used in other upcoming projects in the near future.

Through my work with Nordship I built up some standard boat equipment like for instance winches and wires, which can be used in another 3D yacht project.

Automotive design, car design, cardesign, creative design, Danish design, Transportation designer, danish car design, danish cardesign, danish automotive design, transport renderings, car styling dk, design, danish car designers, danish car design  

Danish Car Designers network site.

August 2007 - april 2014
Danish Car designers’ website - a network site for Danish car designers. The website was meant to be used by designers, the media and the customers. The website was available in English and Danish.

roug, logos, design  


Since 1993 I have created logos




Since 1997 I have had my own website. The first years, I used basic HTML programming. My website can be viewed by all types of computers and browsers.

Click on the picture for details.


Business cards.

Started to create my own business cards since 1994.

Click on the picture to follow the development.

Roug, portfolio folder  

Portfolio folders.

Since 1999 I have made portfolio folders that I could send by postal mail. Today I use for interviews an A3 folder that can be updated from time to time. Besides the 3A folder I have made a mass production portfolio newspaper I am sending as postal mail.

Art, paintings  


Sometimes I am painting some paintings and experimenting with colors.

Click on the menu picture for more details.

School projects.    

transport design, Lars Roug, Final Year degree show Coventry 2005, danish car designers, cool design, Volkswagen south africa, danish car design, danish automotive design  

Coventry University. School of art & design.
BA (hons) Transport / Product design. 2001 - 2005

  • Sculpture design, understanding freehand perspective drawing,
    ergonomic research, rendering, concept drawings, automotive design, boat design and image branding.
  • Two projects suggested patented.
  • Professional Enhancement, VW South Africa.
  • Further information please have a look at this link from the University.


Click on the picture for details.


Coventry University • September 2000 - May 2001.
Edexcel Diploma in Foundation Studies.

Important projects Final project. 3 days life drawing.



Krabbesholm College

AUgust 1999 - June 2000
Basic foundation in architecture and design.

more info krabbesholm.dk


Copenhagen Media Production School • August 1998 - August 1999

Graphic design on Mac & Windows.

Iimportant project was to edit a magazine called Subspace, a member magazine for the official Danish Star Trek fan club, Trekkies.dk.

have a look at the pages pages I edited.


Ulrich Hoff sketching course • September 1998 - June 1999

Introduction to live model drawing.



Menu guide

About Roug Design • Competencies Contract and prices Profile, job applicants, Dream Team, newsletters, blog.
Portfolio • Consultant Projects - in production and concepts, Internship at Volkswagen, interviews, own Projects.
Press • articles, and news letters
Contact • Send an e-mail via a form mail, network and profile websites
Sitemap • An easy overview of all activities on the website.


Roug design • Lars Roug • BA (hons) designer • Langebjergvej 558 • DK-3050 Humlebaek • Phone +45 36 96 45 58 • Skype larsroug